[A6V7IS14] Consumers of leisure sports activities. Case study

Assoc. Professor PhD, , ”Al.I.Cuza” University of Iași, Faculty of Physical Education and Sports


Nowadays, contextual dynamics of society require new understandings of leisure available to the individual. The manner in which he intends to spend his free time may affect the quality of life, beneficial or not. We intend to identify the preferences of the population over 25 years in Iași city, for leisure practicing sport and physical activities in specialized institutions. The sample survey included 150 citizens of Iasi (75 male, 75 female), distributed by age ranges: 25-34; 35-44; 45-54; 55-64 years. They answered a questionnaire with 14 questions that focused customer profile (demographics: age, sex), the behavior of consumption (frequency of practicing sport and physical leisure activities, frequency of practicing sport and physical activities in sports clubs, preferences for various sport and physical activities). The results suggest that sport and physical activities play an important place in free time, preferences turning to programs and services offered by sports clubs and associations in the city. There are gender differences regarding: leisure sports (men devote more time to, but also include several sports activities in their free time than women; also, young people pay more attention to sports activities compared to subjects other intervals age); in sports (even if there are a number of common sports), the reasons underlying their practice (women prevail desire to lose weight and men wish to keep fit). The understanding that free time is becoming shorter and shorter and precious determines behavior directed towards ensuring the individual benefits: better health condition, relaxation and satisfaction.

Key words: consumer, leisure, sports activities

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