[A5V7IS14] Management and marketing of private basketball clubs for children and juniors

Silvia GRĂDINARU
PhD student, West University of Timișoara, Romania

Abstract

Basketball is in the top of favourite sports. The appearance of private sport clubs on the sports market is caused by the increasingly precarious conditions in state institutions and, at the same time, by the influence of the European Community. We aim at identifying a pattern of activity meant to attract and educated children in the field of basketball through private basketball clubs by making parents aware of the beneficial effects of basketball and of being a member of a sports team. The survey was carried out in 12 private basketball clubs that carry out activities in a consequent manner (in number and in value). Private basketball club managers responded to the questions in our questionnaire showing willingness to cooperate; results show that all private basketball clubs are non-profit organisations and are involved in the competitions organised by the Romanian Federation of Basketball. Private basketball clubs represent half of the affiliated basketball clubs and dominate the competitions reserved to the different age categories, which denotes the efficiency of their activities.

Keywords: management, marketing, efficiency, strategic plan, communication, social skills

Full text

FE0D94D656546624D01CF52984996156